The Dylan Spies series gathers pace. The first two books are published, the third is at the printers and the fourth is mid-edit.
So starts my first author newsletter.
I keep being told that every author needs an email list to communicate with “followers.” Lots of experts are available to tell you how to do it – for a fee.
But how difficult can it be to put together a list of potential recipients, draft a newsletter and send it out?
The answer is that compiling a list is easy, just time consuming. Everyone has to be individually contacted and their formal consent received and logged.
Writing a newsletter is not so straightforward, at least when you have a daughter with a first class marketing degree.
One respected author assured me that nobody ever complains that an email is too long – nonsense responded daughter Alex, chopping away at my first draft.
My publisher had come up with a special offer which I thought would be a nice way to end the newsletter. Alex was horrified: “The CTA must go at the beginning.”
“The Call To Action – what you want your readers to do, order your books. That’s the most important bit.”
I had thought that the most important element was the news. How naïve. See for your self by clicking this CTA.